Esteem represents how much a brand is respected. Esteem can be built by providing great quality, service, support, etc. Consumers must demonstrate high ...
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Brand merchandise has always been an impactful and integral part of sponsorship and promotions. Great businesses implement a strategic approach that ensures ...
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As a business owner, you should capitalize on this — even when you're far, far away.
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Have you ever looked at a really successful brand or person – a celebrity, say, or a big company – and wondered, “How on earth do they do it?”
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more ...
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Anyone who's ever purchased a computer is familiar with the screen below. Once you've selected a particular model, companies will usually highlight upgrades ...
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While Apple leads the pack by a sizeable margin, its fellow techy top 10ers have witnessed explosive double-digit growth since last year, with Coca-Cola ...
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For Father's Day, they sent a last-minute email to remind subscribers of the occasion, and to provide a service for the procrastinators on their list.
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Almost exactly a year ago Huawei set its sights on Apple and Samsung at the top of the smartphone market. The challenge seemed enormous.
We selected 5 examples by brands that literally killed it with their Facebook ad campaigns this past year.
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ASOS's pricing is more in line with traditional catalogue retailers than with fellow fast-fashion, trend-led e-commerce players.
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It is, but ultimately people do business with people, which is why it's important to start with your own LinkedIn profile.
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... uncovering pockets of profitability in small brands, and realigning their brand portfolios for growth. What follows is a road map for a CPG executive to ...
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